BearDog
Most of the stuff I made during my time at Facebook/Meta is locked away under confidentiality agreements.
This is one fun little project that did go out into the world.
An internal partner approached us needing a business that could be used to test out advertising products and services before releasing to customers across the world. So we built an entire brand from scratch — including everything from the name, to the mission, to limited edition runs of clothing that can be purchased online here.
The line launched across social media, in addition to Teespring. We also created an entire asset package and playbook to help guide dogfooders in leveraging this brand to work out bugs.
Our vision was to create a collection of goods that’s as wonderfully unconventional, adventurous and unique as the people wearing it.
We created a line of products and goods that embraced this ethos, and also made my dreams come true of writing t-shirt lines. See a few of my favorites below.
