MasterClass Holiday

For the MasterClass holiday campaign, we asked ourselves “what’s better than getting an All-Access Pass to the world’s greatest minds?” And the answer became obvious: giving one, free.

We promoted our 2-for-1 messaging heavily across social media, developing a unique look and feel that broke away from the more typically muted colors of MasterClass.

This campaign was highly successful, outperforming sales goals by several million dollars. It’s the most direct impact I’ve ever had in applying creative to a business challenge, and seeing it translated in real-time to extraordinary financial outcomes.